Being an independent act can be tough because you don’t have the backing of a record label behind you. However it shows passion because you are chasing the dream. Recently I’ve come across Cherryade, this alternate pop duo compromise of childhood friends Ella and Alex.
Based in London this two piece have worked the legendary Ant Whiting (M.I.A., John Newman), Lewis Gardiner (PRIDES, KLOE), Dimitri Tikovoi (Charli XCX, MNEK) and Shaun Canning (Atom Tree). Plus their their first releases being featured by the likes of CLASH, DIY Magazine, PopJustice, Spotify’s New Music Friday and more.
Their first London studio session was delayed due to the producer apparently overdosing in a bath the night before. He didn’t die though, and proceeded to pester them with dick pics to try win them back again.
Despite the success it’s still been a bumpy road for the pair, having recorded an Avicii cover version for a Coca Cola campaign and been rejected (“I had tonsillitis and the original song was rubbish”), and also by Charli XCX (“She was interested and then flew off to LA and never rearranged our meeting”).
Last week Cherryade dropped their brand new single and this being Get By. I’ve literally been hooked on this delectable cut, Get By is a bubble gum pop anthem and Ella’s sugary sweet rapped vocals were packed with plenty of attitude. This tune has an entrancing beat which can easily have you moving on the spot. After being hooked on that glorious tune I then came across a further three singles and each of these cuts oozed plenty of potential. First up you had Fractured Fairytales which was a fast paced pop jam which had its release June 2016. Now this number was a right a spectacle, Ella’s vocals were so entrancing and those impeccable lyrics were extremely memorable. Those impeccable verses actually name checked fairytales such as the Tinman from The Wizard Of Oz, Humpty Dumpty, Three Little Pigs, Pinocchio to name but a few. Actually some of those lyrics were explict “Grows up in the garden/ Sorry what, I beg your pardon/ You’re a dirty little whore/ Jack don’t climb that stalk no more/ He said he’ll love me ever after/ If I call work and call him master/ I said fuck that bitch I’m done/ Then I … with my …”. The following month saw the emergence of The Crown, now this song was an intoxicating mash up of rap meets pop. Those impeccable addictive lyrics packed a punch plus they reminded me of a cross between Sleigh Bells and M.I.A“If you’re looking for trouble, then she’ll bring you down/ Because it’s all about The Crown out here in this town”. The Crown is a compelling jam which can quite easily have you grooving on the spot. September saw Cherryade drop the glossy synth heavy Houdini, everything about it was sheer genius plus it was produced by Lewis Gardiner (Prides, KLOE). This was an electrifying single, those lyrics were utter perfection and then you had Ella’s vocals which packed a fierce punch and oozed plenty of attitude.